Product features are discrete elements of new or upgraded functionality that provide value to customers. You can consider them as little gifts.| Chisel
Do you want to market your products effectively? Then, learn about the benefits of product advertising and determine which type is perfect for your company.| Glossary
Customer acquisition cost (CAC) is a metric used to reflect the cost of convincing (acquiring) a potential customer into buying the product or subscription of service.| Glossary
Check out this guide to learn the product definition, how to price a product, product examples, how the product differs from service, and more.| Chisel
Maximize your business potential with our expert guide to market share. Unlock the formula, calculation, and tactics to boost your market share today!| Glossary
Learn about KPIs (Key Performance Indicators), their meaning, examples, and best practices in this comprehensive guide. Optimize your business performance today!| Glossary
Discover the 7 crucial components of the Marketing Mix and learn how to apply them with real-life examples effectively. 2023 updated guide inside!| Glossary
Market segmentation is an excellent guide for product managers in product roadmap development and implementation of product management software.| Glossary
Market positioning refers to your brand's position in a crowded place called the market. You calculate the factors that set you apart from your competitors in this strategy.| Glossary
Looking to dominate the world of Business to Consumer? Our guide offers clear definitions, key models, real-life examples and more. Start reading now!| Glossary
A product launch is a planned and coordinated effort among all the departments of an organization to introduce a product in the market.| Glossary
A roadmap is a plan of action that defines the goal and the checkpoints or significant steps that are to be followed to reach the goal.| Glossary
Product managers are responsible for setting a product vision, defining a product strategy and developing a feature roadmap that meets company goals and user needs.| Chisel
Branding refers to the process of creating a unique and distinctive identity for a product, service, company, or individual in the minds of consumers.| Glossary
Market research combines economic trends and consumer behavior to better your business idea. Learn all about market research here.| Glossary
Discover the art of Product Management in our beginner's guide - from strategy to success, your roadmap to building winning products.| Chisel
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
You have developed a new product, hurray! The only problem is that products don’t sell themselves – we need a way to introduce them to our potential audiences. In this article, we will explore different ways of how to create a marketing plan for a new product. What is a product marketing plan? A product […]| Adacted