When business owners embark on a lead generation strategy, their expectations are all wrong. It doesn’t matter if they’re hiring a sales rep, focused on appointment setting, running social ads, holding events or implementing email campaigns. Their expectations are wrong.| KLA Group
The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase the number of leads and get your B2B lead generation strategy working for you. With a pandemic on our hands, that hasn’t been exactly easy.| KLA Group
Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over them as leads started to trickle in again from Google Ads. In the rush of this quick hit of results, some decided it was time to ditch other tim...| KLA Group
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.| KLA Group
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.| KLA Group
Get to Yes! Faster Sales Methods to Get to Yes! Faster KLA Group Sales Strategy Master Series Getting a prospect to say Yes! faster requires establishing a strategy based on relationship and inspired trust.| KLA Group
Your sales prospects don’t know how to be good prospects. They don’t ignore you out of spite. They don’t avoid sharing their proposal decisions to annoy you. They do those things because they don’t know how to be good prospects.| KLA Group
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element of their revenue generation system: selling consistently. | KLA Group
Contact KLA Group KLA Group is a Denver-based sales and marketing agency serving business-to-business clients with $1M - $85M in annual revenue located in North America! Contact us today to book a meeting about how we can help you get more customers. +1 303.741.6636 info@klagroup.com| www.klagroup.com
