Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).| Practical Ecommerce
Managing the coronavirus pandemic in the United States has led to temporary store closures, social distancing, and economic concerns. People and industries are affected, including car dealers.| Practical Ecommerce
Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. In this post, I'll review eight ways to accelerate an ecommerce marketing automation program.| Practical Ecommerce
