Ad industry group the IAB Tech Lab said it won't support tech operations for the replacement, UID 2.0, until more advertisers and publishers adopt it.| Business Insider
The IAB Tech Lab is still on the fence as to whether it should take on the administrator role for Unified ID 2.0. It's complicated.| AdExchanger
The Trade Desk is having trouble lining up an administrator to govern and police the use of UID2 in territories where GDPR is the law of the land.| AdExchanger
The Trade Desk has committed the full open source code base for Unified ID 2.0 to the PRAM Technical Working Group, which is run by the IAB Tech Lab.| AdExchanger
It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on Monday as a joint effort between LiveRamp and The Trade Desk. As the name suggests, the EUID is essentially a UK and EU-focused version of Unified ID 2.0, The Trade Desk-backed open-source identifier that’s been […]| AdExchanger
How Walmart's AI shopping partnership with ChatGPT could threaten Walmart’s other big bet on retail media.| AdExchanger
The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also […]| AdExchanger
Project Rearc About Project Rearc Project Rearc was launched in 2020 in response to the deprecation (or limitation) of third-party cookies and other identifiers, being disrupted by consumer privacy approaches taken by browsers, operating systems, and new privacy regulations across the globe. This taskforce is a global call-to-action for stakeholders […]| IAB Tech Lab
