Searchers use transactional keywords when they're on the verge of making a purchase. Discover how these powerful phrases can boost your site's conversion rates.| Moz
In this article, you’ll learn the definition of informational keywords, why they’re important for SEO and how to target them for success.| Moz
Learn how to find commercial keywords to generate high-quality leads and boost conversion. Understand the types of commercial keywords and tools to find them.| Moz
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.| Moz
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.| WordStream
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
With the Moz Pro all-in-one SEO tool suite, you get the insights you need to rank higher, convert more traffic, and drive measurable results. Try Moz Pro for 30-days risk-free. Take a free trial today.| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Find better keywords with Moz’s best-in-class keyword research tool now featuring Moz AI-generated insightspowered by Moz Data . Identify target keywords, analyze SERPs, and evaluate ranking keywords with the free Keyword Explorer tool.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.| Moz