tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding 'hypertail' of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist| Chief Marketing Technologist
Discover how AI is impacting marketing in 2025. See how marketers are using AI to scale, gain efficiency, increase ROI, & more in our comprehensive report.| CoSchedule
Learn about marketing reporting types, best practices, and the tools that can help you automate reporting and enhance analytics.| Coupler.io Blog