Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.| Numerator
Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.| Numerator
On-demand research for high quality, confident answers – fast. The power to combine verified behavioral data with attitudinal responses with unparalleled flexibility and speed.| Numerator
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.| Numerator
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.| Numerator
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com
Explore key pet industry trends in our latest report. Uncover market dynamics and consumer behaviors influencing growth and opportunities.| Numerator
