Numerator’s 2023 Gen Z report highlights the intragenerational differences of adult Gen Z consumers (ages 18-26) to help businesses better understand the nuances in shopping, spending and saving among members of this up-and-coming generation. The report leverages a custom survey of over 1,600 Gen Z consumers to learn more about their opinions and outlooks, combined with verified shopping behaviors of over 5,000 Gen Z buyers to validate how and where they’re spending their money.| Numerator.com
Explore the influence of Gen Alpha on household purchase decisions and market trends. Learn how to engage this young, powerful consumer base.| Numerator.com
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.| Numerator.com
Dive into Gen X shopping habits and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!| Numerator.com
Welcome to a new era of market analytics. TruView allows you to measure your market share across all channels and with consumer context – at the speed of the consumer. Get your demo now!| Numerator.com
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com