Gain fast promotional intelligence and build an effective promotions strategy based on the changing market dynamics, a complete view of retailers’ promotional tactics, assortment, and versioning. Get your free demo!| Numerator
Early Numerator data suggests that leading retailers’ changing positions on DEI initiatives have shifted store traffic and overall market share—most notably among multicultural households. Our latest report dives into the consumer groups driving the shift and provides recommendations for brands and retailers that seek to authentically align with key consumer segments’ values.| Numerator
Measuring price sensitivity is a central function of any company's pricing strategy. Why is it important? What influences price sensitivity and what survey methods can you use to measure it?| Numerator
Stay updated on home purchasing and improvement trends in 2024. Discover key insights on consumer preferences and behaviors by generation.| Numerator
A generation accustomed to financial challenges is dealing with their recession fears through wry TikToks and by swapping cost-cutting suggestions online.| NBC News
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Learn about Gen Alpha’s evolving shopping behavior and how to connect with this influential generation in 2025 and 2026.| Numerator
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.| Numerator
Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!| Numerator
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com
