TransUnion (NYSE: TRU) announced today the enhancement of its TruAudience® marketing solutions line with the newly improved TransUnion identity graph that delivers more accurate identity resolution and robust demographic enrichment. This marks a significant step forward in the integration of the Neustar and TransUnion marketing businesses, as c...| TransUnion Announces Enhanced Identity Graph for Marketing Solutions
Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising| illumin
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Google announced that after years of hurdles and regulation, it’s finally phasing out third-party cookies. Are marketers prepped and ready to go?| illumin
The cookie is the best-known method for identifying and tracking people online. But it’s not the only one. Here's a primer on device fingerprinting.| Digiday
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The complete reference to all APIs made available to Chrome Extensions. This includes APIs for the deprecated Chrome Apps platform as well as APIs still in beta and dev.| Chrome for Developers