How Health Brands Can Hit Chinese Consumers Wallets - Ecommerce China
10 actionable tips from GMA marketers in China for European health brands to win Chinese consumers, based on current market dynamics and consumer behavior: 🏷️ 1. Tiered Pricing with “Premium-Light” Options Action: Launch smaller/limited-edition packs of high-end products (e.g., 30-day vitamin sachets at ¥99 instead of ¥300 bulk jars). Pair with “premium-light” secondary lines (e.g., basic collagen peptides...| Ecommerce China
