China Baby & Maternity Market 2025: 10 Strategic Trends for Growth Market Context: China’s birth rate rebounded to 9.54M births in 2024 (+520K YoY), igniting a new consumption cycle 1. The market will exceed ¥4.5T ($620B) by 2025 , driven by Gen Z parents demanding premiumization, scientific validation, and digital-first engagement. 🔬 1. “Ultra-Premiumization” Across Categories In China Safety scandals pushed...| Ecommerce China
The final target is to sell in China, but please take 3min to read this article. China’s cosmetics market continues to rise at a fast tempo in tandem with the quick advancement in the Chinese financial state in recent years. 10 Most Impactful Trends Shaping China’s Cosmetics Market in 2025, distilled from Chinese-language industry analysis and...| Ecommerce China
20 Game-Changing Trends in China’s Imported Beer & Liquor Market for 2025 🤑 I. Market Dynamics & Consumer Shifts 🍹 II. Consumption & Cultural Evolution 🍺 III. Product & Category Innovations 📲 IV. Marketing & Distribution Strategies V. Emerging Opportunities Why China’s Market is a Startup’s Dream 💸 China’s imported beer and liquor game is...| Ecommerce China
In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on...| Ecommerce China
10 actionable tips from GMA marketers in China for European health brands to win Chinese consumers, based on current market dynamics and consumer behavior: 🏷️ 1. Tiered Pricing with “Premium-Light” Options Action: Launch smaller/limited-edition packs of high-end products (e.g., 30-day vitamin sachets at ¥99 instead of ¥300 bulk jars). Pair with “premium-light” secondary lines (e.g., basic collagen peptides...| Ecommerce China
My key strategies to successfully sell spirits in China's booming alcohol market in 2024. Essential insights for brands.| Ecommerce China
Wechat mini-program development crash course + how your brand can benefits from having a wechat mini-program| Ecommerce China