Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces... The post Combating AI-Generated Slop Sites appeared first on Integral Ad Science.| Integral Ad Science
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments. The post Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events appeared first on Integral Ad Science.| Integral Ad Science
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Integral Ad Science (IAS) offers ad tech & verification solutions that give brands & agencies meaningful metrics that enhance campaigns, boost viewability, and protect brands.| Integral Ad Science
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