Let’s talk about something simple. Like, really simple. So simple that when I say it, you might roll your eyes and think, "That’s it?" But trust me, internal links are still one of the easiest and most effective ways to improve your local SEO.| Sterling Sky Inc
In 2020, we took a deep dive into how proximity impacts organic rankings for law firms. Fast forward to 2025, and we’ve revisited the concept of proximity, but this time looking at a wider variety of keywords.| Sterling Sky Inc
If you’ve read Google’s guidelines, you’ve probably seen what they say: “Choose the fewest number of categories it takes to describe your overall core business.”| Sterling Sky Inc
The Ridiculously Easy SEO Trick You’re Probably Not Using Enough: Internal Links| Sterling Sky Inc
There has been a change to Google’s algorithm that is substantially changing traffic for tons of businesses we’ve been analyzing. I’ve spent the last 3 months analyzing tons of our clients and doing tests to see if I can figure out what changed and why. It took me so long because I actually didn’t believe what I was seeing. The good news is that I have figured out some patterns which I’m going to share with you today, and it is going to completely change advice that myself and other...| Sterling Sky Inc
Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home service business dominate an entire market without tanking their existing rankings.| Sterling Sky Inc
Want a simple, high-impact Local SEO tip that takes 10 minutes to implement? This one change can boost local pack rankings significantly.| Sterling Sky Inc
How to Control Google Search Results with Anchor Text (Yes, It Still Works!)| Sterling Sky Inc
Do Pop-Ups Increase Conversions?| Sterling Sky Inc
The Easiest SEO Tweak for Seasonal Local Businesses| Sterling Sky Inc
Do Pop-Ups Increase Conversions?| Sterling Sky Inc
Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.| Sterling Sky Inc
