During a 2023 survey, **** percent of responding app users stated that they had at least once downloaded an app that was recommended in an in-app ad displayed in an application they were using.| Statista
According to a survey of consumers worldwide, when it came to in-app advertising formats, ** percent of respondents indicated they were more likely to interact with rewarded video ads.| Statista
The revenue by type is forecast to experience significant growth in all segments in 2029.| Statista
About - Coalition for Better Ads| www.betterads.org
IAB Europe’s 2023 Brand Safety Poll results are here! IAB Europe’s Brand Advertising Committee conducted a survey in January 2023 to ask industry experts for their views on how brand safety has been tackled over the past 12 months and determine what action needs to happen in 2023. Whilst…| IAB Europe
Find out about how adjoe’s Playtime ensures a quality in-app experience for publishers and advertisers with its user opt-in model. Read more.| adjoe
Discover the differences between Playtime & offerwall campaigns: What makes Playtime so powerful for app publishers & advertisers?| adjoe
Discover how publisher Play2Pay grew engagement for its app by enabling its users to lower their bills with rewarded ad unit adjoe Arcade.| adjoe
How do banner ads work in mobile advertising? How much impact do they have? Find out about how to successfully use mobile banner ads.| adjoe
Are you asking yourself: "How do I reduce churn?" Discover what causes app user churn & ways to recover churned users in your mobile app.| adjoe
Discover why Playtime is better than other new mobile ad formats. Publishers achieve ad revenue diversity & fights revenue cannibalization 2025| adjoe
Has FOMO got you wanting to outperform your competitors? Monetize your app more effectively & increase app earnings with these solutions.| adjoe
Times are tough in adtech. Leverage the latest app monetization trends for 2025 – from engagement mechanisms & fair ad mediation.| adjoe
The Initial Better Ads Standards - Coalition for Better Ads| www.betterads.org