5 Data Privacy Trends to Watch in 2022 - AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies and which tactics can be used to avoid disruption.| AdMonsters
