Customers to be rewarded for all spend, not just gambling MGM Resorts International has revamped its pan-global loyalty programme to embrace non-gambling customers. MGM is revamping its loyalty programme to include non-gamblers The company's new program, which is called MGM Rewards, retains the . . . We are really sorry to say that you can’t […]| Loyalty Magazine
Revisited study confirms earlier findings Direct booking with hotel brands creates more customer loyalty than OTA booking. This was confirmed when Kalibri revisited a study it carried out in 2017 which concluded that direct campaigns from hotel brands were more successful than OTA campaigns.| Loyalty Magazine
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The deal will provide additional loyalty benefits both for guests and employees of Accor – worldwide and free of charge.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
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