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The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.| MarketingProfs
Reach > Engagement > Conversion > Retention. Measure KPIs at these stages and you'll know whether your content marketing is succeeding or not!| Marketing Insider Group
Here's how to build a content marketing strategy that perfectly targets your audience, achieves business goals and brings in the revenue.| Marketing Insider Group
This blog explores how B2B businesses can build and leverage a brand identity to create valuable marketing content your audience actually wants to read.| Marketing Insider Group
Learn what Google SERP features are—from featured snippets to videos—and how to optimize your content to secure prime SERP real estate beyond traditional rankings.| Marketing Insider Group
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.| go.marketinginsidergroup.com
Buyer Personas are a basic component of modern marketing strategy. Here's how to create and use the effectively to maximize your ROI!| Marketing Insider Group