What Is Supply Path Optimization (SPO) in Mobile? - AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
At its best, mediation finds the best result for all sides of the advertising ecosystem: the publisher, the advertiser, and the end user.| AdMonsters
Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and GAM to maximize publisher revenue.| AdMonsters
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.| AdExchanger
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
