If you’ve ever confused web design with web development services, don’t worry — you’re not alone. It’s a bit like watching The Wizard of Oz and thinking the big, booming head surrounded by fire and...| Candy Marketing
Alright, let’s talk about something big. The way we find information online is undergoing its most significant shake-up yet. We’re moving beyond the old “type, click, scroll” routine to something called Generative Information Retrieval (GIR)....| Candy Marketing
Building your own website is easier than ever, but is it really worth it in the long term?| Candy Marketing
AI is a really hot topic right now with AI-generated content causing significant disruption across all sectors within the marketing industry.| Candy Marketing
Last updated: April 30, 2025 AI is taking the shopping bags into its own hands (well, figuratively speaking!). Openai has started rolling out shopping search features directly into Chatgpt. In plain English, you can ask...| Candy Marketing
Brand loyalty in the UK isn’t what it used to be. In 2025, bargain-hunting Brits have become as fickle as the weather – sunny with your brand one minute, gone with a better offer the... The post The Brand Loyalty Bust (And How to Bounce Back Online) appeared first on Candy Marketing.| Candy Marketing
Here we dive deeper into this and share some insight into exactly what DIY web builders can offer in SEO terms, and how opting for one of these platforms could impact on your visibility online. The post DIY Websites & SEO in 2025: What You Need to Know appeared first on Candy Marketing.| Candy Marketing
We’re feeling festive here at Candy Marketing – so today’s blog just had to be Christmassy. And what better way to celebrate the season of snow, sledging and sparkle than with a blog focused on Santa-themed websites? The post Top Santa Website of 2023 – Google SantaTracker appeared first on Candy Marketing.| Candy Marketing
It’s easy to understand why the word web development can be confusing for businesses – but if you don’t know your code from your cookies, at Candy we’re here to help demystify web jargon. The post 10 Different Types of Web Development appeared first on Candy Marketing.| Candy Marketing
In today's digital age, your website is usually the very first interaction potential customers have with your brand. It serves as a virtual storefront, a 24/7 marketing and sales tool, and a platform for communication with existing and potential clients. The post The Significance of Good Web Design: Why It Matters appeared first on Candy Marketing.| Candy Marketing
Branding is clever because it’s elusive. The beauty of great branding is that it makes an impression without you even knowing about it| Candy Marketing
One of the very first processes any start-up goes through is branding – the creation and conception of your company’s identity.| Candy Marketing
The start-up phase of any new business is exciting and daunting in equal measure largely due to the fact that there are a lot of decisions.| Candy Marketing
Google has posted a new policy saying AI-generated reviews are against its policies, disallowed and considered spam read here to learn more.| Candy Marketing
The world of SEO is changing rapidly and with so many new technologies and algorithm updates find out if SEO is dead| Candy Marketing