A few years ago, only multinational B2Bs with massive marketing budgets could afford to track digital behavioral data and use it to implement personalized strategies.| resources.hushly.com
Gated content has been a popular topic of discussion in the marketing world in recent years. For a while, gated content was an effective way to generate new leads. However, recently, the concept of gated content has been criticized for being outdated. Should you create gated content? Is it still a viable method for collecting new leads?| resources.hushly.com
By now, most B2Bs have figured out that generic content won’t work for every visitor. | resources.hushly.com
Lead forms are one of the most frustrating parts of the user experience.| resources.hushly.com
Conversion encompasses more than just the leads who purchase from your brand. Another key conversion rate is leads who move from new leads to marketing-qualified leads (MQL).| resources.hushly.com
