Robots are writing copy, making images, having conversations. From the popular large language models created by OpenAI to the more recent ChatGPT (also by OpenAI) and open source models like Stable Diffusion, this stuff is getting wild. I, for one, have embraced AI content writing tools. They help me break through writer’s block, repurpose content, ... Read more| Alex Birkett
If you’re looking for a way to create better content faster, you should consider using an AI text generator tool. I know, I know – can AI text generation really compete with human writing? It’s not that AI generated text replaces that of human writers; rather, it augments your capacity to produce content. AI text generators ... Read more| Alex Birkett
A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should ... Read more| Alex Birkett
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