Always Be Testing: The Complete Guide to Google Website Optimizer: Eisenberg, Bryan, Quarto-vonTivadar, John, Crosby, Brett, Davis, Lisa T.: 9780470290637: Books - Amazon.ca| www.amazon.ca
Watch this video to see our conversion copywriting case study for the Crazy Egg home page. We beat the control by 13% - see how you could, too!| Conversion copywriting & messaging
Copyhackers blog is the home of conversion copywriting. Become the most profitable person in the room with copywriting articles, examples + more.| Conversion copywriting & messaging
With all the video hosting options available -- YouTube, Vimeo, Wistia -- embedded website video has exploded. "Explainer" videos, product demos, and video blog posts are everywhere. It’s more likely that you'll encounter a website that uses video than not. Read this to find out how to give your videos a chance to perform.| Conversion copywriting & messaging
Even though long-form sales pages consistently outperform shorter pages, most marketers don’t want to consider long-form because, well, it’s ugly. But it doesn’t have to be. And you don’t have to give up the chance to increase your conversions with long-style copy simply because the look of those old-school sales pages makes you cringe and your designer quit.| Conversion copywriting & messaging