In conversion copywriting, Research & Discovery is everything. You can't write conversion copy if you don't know what your stellar messages are. When we optimized the Crazy Egg home page, we spent most of our time on discovery (and so should you!). These are the exact 7 Steps we followed - don't optimize a page without 'em!| The home of conversion copywriting
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.| The home of conversion copywriting
Website usability, scuzzy design trends in pop-ups, irrelevant copy and web personalization, persuasive writing techniques swiped from psychology and more| The home of conversion copywriting
An open letter to copywriters and people who want to hire them. How long should your pages be? If you charge 10x more, should your copy be 10x as compelling?| The home of conversion copywriting
The original conversion copywriter, Joanna Wiebe is the founder of and head instructor for Copyhackers.| The home of conversion copywriting
More clicks, more views, more sales: Read this article and learn how to use the Curiosity Gap to get users to engage with your content.| Stack your team with proven growth practitioners