Discover what the future of SEO could look like in 10 years, based on expert insights and survey research into trends shaping the industry.| InBound Blogging
With over ten years of experience working with content, I’ve come to realize that originality is all about giving a fresh spin to an existing idea. When I started writing this article, I spent some time analyzing what people online say about “original content.” You’d think that a topic like this would be bursting with [...]Read More... from What Is Original Content? A Practical Guide to Creating Work That Stands Out| InboundBlogging
From Google Gemini to Perplexity AI, a new wave of AI tools that can search the web is revolutionizing the way we find information online. As we explore what makes the best AI search engine, it’s clear this shift is reshaping everything from marketing to research, saving users valuable time and delivering smarter results. If [...]Read More... from What Is the Best AI Search Engine in 2025: Smarter Tools for Better Answers| InboundBlogging
Bill Gates first introduced the idea that content is king in a 1996 essay. This concept has shaped SEO thinking for decades. The phrase reflects a simple truth: no tactic beats information that is genuinely helpful, original, and focused on the people it serves. I’m Nikola, an SEO content strategist who’s written, optimized, and audited [...]Read More... from Content Is King in SEO: Why Quality Writing Wins in 2025| InboundBlogging
Ever clicked on a top-ranking article and felt like a robot wrote it? You’re not the only one. That’s the cost of chasing algorithms over people. A people-first approach to content flips that script. It puts readers first by solving real problems, answering real questions, and building trust along the way. After ten years of [...]Read More... from People-First Content: What It Is and How to Write It Well| InboundBlogging
In just one year, AIO has already disrupted how content is surfaced and what ranking strategies work best in 2025 and beyond. Staying on track with the latest SEO developments is both my job and passion. I’ve gathered all the key information you need to know about AI Overviews SEO in one post. Keep reading [...]Read More... from AI Overviews SEO: What You Need to Know and How to Optimize for It| InboundBlogging
Discover the 10 best WordPress SEO plugins to enhance your site's performance. Boost your WordPress SEO today with my expert picks for top plugins.| InBound Blogging
Curious about the key differences between a blog and a vlog? I cover their benefits to help you find the best fit for you as a content creator.| InBound Blogging
Early Influences| InBound Blogging
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in| SparkToro