Discover the importance of cost per install in your campaigns. Why does CPI matter in mobile adtech & which other KPIs should you track with it? Read more.| adjoe
Discover what casual games are in the mobile app economy. Explore key features, types of casual games, demographics & monetization methods.| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe