Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS release took place in October 2010, and the Android in April 2012. The idea for Instagram came when Systrom was holidaying with his partner in Mexico in 2010. He and Krieger had a developed a multi-feature social platform called Burbn, focused on location sharing. He was contemplating adding photo sha...| Business of Apps
Today, influencer marketing has become crucial to improve an app’s user acquisition strategy. Influencer marketing plays a vital role in raising brand awareness and improving market reputation. There is a reason influencer marketing continues to get more practical and popular in the digital marketing space. Marketers believe it is the perfect way to attain and retain your target audience. So, if you plan to scale up your app’s user acquisition strategy, you can leverage influencer marketi...| Business of Apps
What’s the current cost of Facebook Ads? We analyzed $636M of ad spend in 2020 and 2021 worldwide. Use the data as a scientific instrument to predict your Facebook Ad cost averages for the year to come!| AdEspresso
In this guide, we will explore the art of mobile app retention—from benefits and challenges to the most effective retention strategies.| Business of Apps