Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Open rates are no longer an absolute measure of true subscriber engagement. In this article, we’ll explore why open rates are falling out of favor and guide you through […] The post Open Rates Are Dying: Here’s What Actually Matters Now in Email Marketing appeared first on VerticalResponse.| VerticalResponse
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