When Google conducted its first A/B test in February 2000 – in a bid to discover the optimal number of search results that would appear to a visitor at any given time – it began something of a trend. The idea was to set up a randomised experiment to monitor the reactions of site visitors[Read More]| News Xtend
With 81% of Australian adults now shopping online, digital marketing is more important than ever. As a result, every business must have an SEO strategy that increases their online visibility and brings traffic to their website. Read our SEO guide for tips to boost your ranking on Google Search and create online success for your[Read More]| News Xtend
Bounce rate is an important metric that can uncover opportunities for improvement in a digital marketing strategy. Your website’s bounce rate is the percentage of users who land on your website and leave without clicking on a second page. A high bounce rate is alarming because many of your site’s visitors leave after viewing just[Read More]| News Xtend