Just Evil Enough will be unleashed on the world later this year. Rhona’s first step was a mood board. This stage of the design process is a visual collage of the concepts and feelings we’ve shared. Done right, the ley lines of the finished product begin to emerge. The post Designing the cover appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Think about the last time you visited a bar: If you see four premium brands on the top shelf of a bar, and a fifth, unknown, brand alongside them, you’ll infer that the fifth brand is of similar quality. The post The top shelf strategy appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Stories, ideas, strategies, tips, and other devious bits from JUST EVIL ENOUGH, the subversive marketing handbook.| JUST EVIL ENOUGH