Understanding your customer is key to effective marketing and ultimately, a successful business. It’s also important to understand what your customers| Paragon Digital Marketing
Messaging that will resonate—it’s every marketer’s aim. But to be effective, it must be aligned with whichever unique stage of the buyer’s journey your| Paragon Digital Marketing
As a business operating in the 21st century, having a website is non-negotiable. However, a website alone does not guarantee prosperity. A crucial element| Paragon Digital Marketing
Pay-per-click marketing, or PPC for short, is like a maze. When you’re looking at it from a distance, PPC seems easy to navigate. But once you get inside| Paragon Digital Marketing
Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy. A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can include everything from age and gender to likes and dislikes, and your company may have several personas. […] The post How to Create a Customer Persona appeared first on Paragon Digital Marketing.| Paragon Digital Marketing