In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides.| Customer Success Collective
Just as you wouldn't start building a bridge without a blueprint, a customer success team shouldn't start their work without a clear understanding of their customer base.| Customer Success Collective
Home to every second of footage from every Customer Success Collective event, this OnDemand hub is the only resource you need to learn from the very best.| Customer Success Collective
Every customer success professional will be acutely aware of how important it is to get customers to use their product. A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription.| Customer Success Collective
Customer lifetime value is a metric or index that quantifies the amount of money a customer is expected to spend while doing business with an organization and has become very useful for defining success.| Customer Success Collective
The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on| Customer Success Collective
Figuring out how to navigate customer success may initially seem like a bit of a minefield. We're here to map out exactly how you can use customer success metrics to improve your revenue and customer retention.| Customer Success Collective
Connect, collaborate and learn from - and with - customer success people all over the world in a community dedicated to serving the customer success profession.| Customer Success Collective
In this article, I'm going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.| Customer Success Collective
SaaS is cloud-based software licensing where a customer uses a nifty subscription to get access to a product. Instead of downloading software and installing it to a computer, with SaaS a customer uses an app through the internet browser. Simples.| Customer Success Collective
Unlock our library of members-only, heavyweight customer success content. Including templates, frameworks, video content, and expert talks. What are you waiting for?| Customer Success Collective
We all know that effective collaboration is the key to success in any organization. However, sometimes collaborating across departments is easier said than done.| Customer Success Collective
What if we told you that a single individual customer could be worth over $10,000 to your business? In this article, we'll show you how to shift focus to the big-picture relationship with customers rather than the individual sales – with an insightful metric called customer lifetime value (CLV).| Customer Success Collective
When a customer stops subscribing to a product, or a service, it’s referred to as customer churn. While this is primarily used in the world of SaaS, the principles behind churn detection, calculation and strategy can be applied to product subscriptions too.| Customer Success Collective
Customer segmentation is more than just categorizing clients into who’s paying the most per annum; it's about their diverse needs, aligning services accordingly, and crafting personalized success pathways.| Customer Success Collective
Your customers can be a lucrative revenue source, and it's easier to sell to them than sourcing new customers. The trick? Upsell and cross-sell.| Customer Success Collective
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
