A collection of articles about the importance of sales and marketing for your business.| Boast
We all rely on mental shortcuts, or heuristics, to make decisions quickly. Reviews and testimonials can support these cognitive shortcuts.| Boast
A great video testimonial is a powerful tool. Unlike written reviews, video testimonials allow potential customers to hear directly from satisfied clients, creating an emotional connection that builds trust and credibility. However, not all video testimonials are equally effective. Long, unstructured testimonials can lose their impact quickly. The most effective testimonials are short—ideally between 30…| Boast
Let’s take a look at the psychological principles that influence trust, and how you can use these principles as you gather testimonials.| Boast
A common method to building trust with prospects is through case studies. In this blog, we share the 8 essential components of a case study.| Boast
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