Email Marketing: Dell lifts revenue 109% via GIF-centric campaign | MarketingSherpa
GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside look into an animated effort around Dell's convertibl...| MarketingSherpa
