NPS (Net Promoter Score) is one of many research metrics used in marketing. NPS is used to measure the willingness of customers to recommend a company's products or services to others. Here's everything you need to know about the metric.| Brand24 Blog
AI sentiment analysis tools will help you measure brand health and protect brand reputation. Check out the 15 tools and make a wise decision!| Brand24 Blog
The share of voice (SOV) is one of the most important marketing metrics. The higher the SOV, the better. Learn more about it!| Brand24 Blog
What is sentiment analysis, and why should you care? This ultimate guide has everything you need to know. Check it!| Brand24 Blog
Brand reputation is critical! It shapes the overall perception of your brand and impacts buyers' decisions more than you can imagine. Learn how to take care of it!| Brand24 Blog
Brand visibility indicates how easily people can see and, later, recognize your brand. Know the top metrics & tips to increase your brand visibility!| Brand24 Blog
What is brand awareness? Here's everything you need to know about it! Check the guide and 9 steps to build a robust brand awareness strategy!| Brand24 Blog