This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.| SmashBrand
Finding the perfect name can feel overwhelming, but it doesn't have to be that way. This guide teaches you how to conduct a successful naming workshop.| SmashBrand
A product naming framework is the best way to encourage creativity yet create boundaries to work within. This how to guide teaches you everything you must know.| SmashBrand
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review