Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Learn how to devise a data-driven product branding strategy that boosts brand awareness, maximizes brand equity, and improves sales performance.| SmashBrand
This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.| SmashBrand
This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.| SmashBrand
Finding the perfect name can feel overwhelming, but it doesn't have to be that way. This guide teaches you how to conduct a successful naming workshop.| SmashBrand
As your brand innovation agency, our process is driven by achieving revenue growth and household penetration for our CPG clients - learn how we can help.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
A product naming framework is the best way to encourage creativity yet create boundaries to work within. This how to guide teaches you everything you must know.| SmashBrand