Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
Wondering how to do keyword research for PPC? We've got you covered in this complete PPC keyword research guide.| LocaliQ
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.| WordStream
Learn from the best landing pages around! Get ideas for design and copy in these landing page examples for products, ecommerce, events, and more!| WordStream
Learn what a marketing budget is, why it's important for your business, and how to create your own using free marketing budget examples and templates.| LocaliQ
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Understand what cross-channel marketing is and how your business can achieve success with this strategy using our top cross-channel tips.| WordStream
Find out what negative keywords are and how to use negative keywords in your PPC strategy, complete with a list of negative keyword examples.| LocaliQ
Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click.| WordStream
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.| WordStream
Learn 30 free and low-cost ways to promote your business online and off—with Google, social media, email, events, and more!| WordStream
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.| WordStream
Whether you’re crafting an ad, writing email copy, or polishing up a blog post, your ultimate goal is likely to drive sales, leads, and revenue. Right? And the best way to do that? A powerful call to action (CTA). Without a powerful call to action, your marketing campaigns can’t convert readers or visitors into subscribers, […]| LocaliQ
Make smarter decisions with these digital marketing statistics for 2024 including SEO, social media, PPC, email, website, and more.| WordStream
These niche market examples will help you find new customers that are excited to learn about your business.| LocaliQ
