Your destination for the latest Connected TV stats, news, and trends that are making headlines each week. We take a critical look at the opportunity Connected TV advertising has for brands — and what it means for the advertising industry as a whole.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Check out Inc.’s excellent coverage on MNTN’s mission to make TV advertising impactful (and accessible) for all. Learn More | MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
MNTN’s proprietary Verified Visits™ technology makes Connected TV attribution simple and actionable. Here’s how.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN