Your tone of voice is how your brand communicates its personality to the world. Next to your visual brand assets, your tone of voice is one of the most important tools you have to set yourself apart from your competitors and stand out in your industry. When it comes to rolling out a tone of […] The post Create a tone of voice guide that actually gets used appeared first on Excite Media.| Excite Media
When it comes to SEO, everyone’s usually laser-focused on the big stuff — keywords, backlinks, technical tweaks, the works. And when we start talking local SEO, we know your mind goes to location pages and how you can rank for every [primary service] + [specific suburb] keyword imaginable. But there’s one part of local search […] The post Google Business Profile: The underrated local SEO technique appeared first on Excite Media.| Excite Media
If you’ve ever created a website or a landing page with us, you’ll know we’re huge fans of the wireframe. A wireframe is one of those things that can feel like an unnecessary extra step. Why not go the full hog and design it if you’re going to build the layout anyway? But wireframing can […] The post Why every good page starts with a wireframe appeared first on Excite Media.| Excite Media
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