Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here's an example...| Jon Loomer Digital
Conversion Leads is an awesome option to optimize for people who will eventually buy from you. The problem is the CRM integration is brutal.| Jon Loomer Digital
Meta ads optimization is a complete disaster in the new world of broad targeting. Here's an example and a potential solution...| Jon Loomer Digital
The performance goal may be the most important selection when creating a campaign. Here's a guide to the 21 performance goals via 71 paths.| Jon Loomer Digital
When should you use Advantage+ Audience and when should you use the original audience options? Here's a closer look at best practices...| Jon Loomer Digital
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let's clear it up...| Jon Loomer Digital