Partner Marketing Insights from Denver Roundtable | Foundry
Insights on partner marketing challenges and trends, including ROI tracking and sales alignment, shared by leaders at Foundry’s Denver event.| Foundry
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the host of the On the Road podcast, I interview marketers about how partnerships fuel personal and professional growth, but at the| Foundry
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses and individuals on best practices for safeguarding their data. Now in its 21st year, the Cybersecurity and Infrastructure Security Agency (CISA) is continuing its “Secure| Foundry
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that in mind, there is true impact to be made using one of the most effective and overlooked tools for generating| Foundry
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the leading producer in tech events globally, IDG’s goal is to continually create experiences not only where buyer and sponsor expectations| Foundry
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes time to evaluating which solutions best meet their needs. At the same time, tech marketers struggle to establish thought leadership| Foundry
Insights on partner marketing challenges and trends, including ROI tracking and sales alignment, shared by leaders at Foundry’s Denver event.| Foundry
