When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group
Discoverability is cut almost in half by hiding a website’s main navigation. Task time is longer and perceived task difficulty increases.| Nielsen Norman Group
Large, rectangular menus group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.| Nielsen Norman Group
Due to the absence of a standard usage for individual icons, text labels are necessary to communicate meaning and reduce ambiguity in an icon-based design.| Nielsen Norman Group