You put a lot of work into your company’s content strategy. You have a blog, perhaps a video channel, maybe a podcast, some long-form content. But low-quality content can ruin your reputation despite even the strongest strategy. Don’t let low-quality content be the downfall of your brand’s reputation. Here’s how you can identify it, avoid ... Read more The post Reputational Risks of Low-Quality Content appeared first on Pro Business Writer.| Pro Business Writer
People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. ... Read more The post How to Write “Scannable” Content for Your Company Blog appeared first on Pro Business Writer.| Pro Business Writer
Writing impacts your business on a daily basis whether you realize it or not. Effective copywriting makes your ads successful. Strong PR writing is what convinces members of the media to pick up your news story from your press release. Your web copy convinces visitors to become customers. Think about it for a minute. Business ... Read more The post 5 Tips for Better Business Writing appeared first on Pro Business Writer.| Pro Business Writer
Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search visibility doesn’t always mean publishing more content. You can also make your old blog content ... Read more The post How to Make Your Old Blog Content Rank Higher in Google appeared first on Pro Business Writer.| Pro Business Writer
We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking to credible sources is vital in your business blogging. Then I’ll give you some ... Read more The post How to Identify Credible Sources for Your Blog Content appeared first on Pro Business Writer.| Pro Business Writer
When it comes to seeking visibility or exposure for your brand, you have plenty of options to choose from—traditional media, social networks, blogs, and more. One of the best paths is something called “owned media.” Let’s explore the concept of owned media, what sets it apart from key alternatives, and why it’s worth investing time ... Read more The post Your Brand & The Benefits of Owned Media appeared first on Pro Business Writer.| Pro Business Writer
Freelance blogger, Jennifer Mattern, brings years of professional business blogging experience to your company blog.| Pro Business Writer