This section covers business blogging (or corporate blogging) — ways to use a company blog to benefit your business. You’ll discover how your business blog can help you get to know your target market, share news with your audience, increase sales, and much more.| Pro Business Writer
People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. ... Read more The post How to Write “Scannable” Content for Your Company Blog appeared first on Pro Business Writer.| Pro Business Writer
Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search visibility doesn’t always mean publishing more content. You can also make your old blog content ... Read more The post How to Make Your Old Blog Content Rank Higher in Google appeared first on Pro Business Writer.| Pro Business Writer
We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking to credible sources is vital in your business blogging. Then I’ll give you some ... Read more The post How to Identify Credible Sources for Your Blog Content appeared first on Pro Business Writer.| Pro Business Writer
When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how. Let’s look at how you can use your blog to support, or help build, a stronger brand for ... Read more The post How Your Blog is an Extension of Your Brand appeared first on Pro Business Writer.| Pro Business Writer
When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide can come in handy. Let’s take a look at what a style guide is, what it ... Read more The post Do You Need a Blog Style Guide? appeared first on Pro Business Writer.| Pro Business Writer
If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to be difficult. Your existing style might just need a few tweaks to take it to ... Read more The post Write Better Blog Posts: 3 Tips You Can Use Today appeared first on Pro Business Writer.| Pro Business Writer
Check out these five types of blog content that you can use over and over again, without your blog posts ever seeming stale.| Pro Business Writer