Apple has quietly rolled out a major update that gives developers and marketers more control over how their apps appear in App Store search. You can now assign keywords to Custom Product Pages (CPPs), allowing these tailored pages to appear […] The post Apple expands search visibility: Custom Product Pages can now target keywords appeared first on Yodel Mobile.| Yodel Mobile
You’ve nailed your acquisition strategy. But if your users are disappearing after Day 1, you’ve got a retention strategy problem, and you’re not alone. The average iOS app sees 96.3% churn. On Android, it’s even worse. In today’s oversaturated market, […] The post Is your app’s retention strategy actually working? – Webinar appeared first on Yodel Mobile.| Yodel Mobile
When most marketers think of App Store Optimisation (ASO), it’s usually in the context of acquisition. Keywords, screenshots, install rates, it’s all about visibility and getting users through the door. But in 2025, that mindset is shifting. The smartest app […] The post Post-install ASO: The underrated driver of retention and advocacy appeared first on Yodel Mobile.| Yodel Mobile
Welcome back to ‘Meet the Growthmakers’, our content series spotlighting the people shaping the future of app marketing. This time, we’re speaking to Jessica Spivey, Account Manager at Yodel Mobile, to discuss her approach to app growth, the challenges facing […] The post Meet the Growthmakers – Jessica Spivey appeared first on Yodel Mobile.| Yodel Mobile
The partnership aims to boost the Foundation’s HerVenture’s App’s reach among women entrepreneurs in Nigeria. We are delighted to announce our newest partnership with the Cherie Blair Foundation for Women as part of our pro-bono charity app marketing initiative, enhancing […] The post Yodel Mobile announces Cherie Blair Foundation for Women as latest partner in charity app initiative appeared first on Yodel Mobile.| Yodel Mobile
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