To become more data-driven, you must learn how to validate your business hypotheses. Hypothesis testing is the key.| Business Insights Blog
Your customers’ willingness to pay reflects the maximum price they'll pay for a good or service. Here are tactics to help you calculate WTP.| Business Insights Blog
Surveys are a powerful source of data, but the insights they capture are only as reliable as the questions being asked. Avoid these 3 mistakes.| Business Insights Blog
Learning the most effective data visualization techniques can be the first step in becoming more data-driven and adding value to your organization.| Business Insights Blog
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Assessing customer needs is one of the most important responsibilities of an organization or business. Here are three effective methods for doing so.| Business Insights Blog
Interviews are a great way to learn about your customers and their motivations. Here are 7 questions to ask for an effective, insightful user interview.| Business Insights Blog
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