The sharpest marketing teams think in bets, not tests. Here’s how to prioritize for impact, uncertainty, and feasibility.| Recast
If there’s one thing everyone knows about statistics, it’s that ‘correlation is not causation’. Ice cream sales and shark attacks both rise in the summer, but one doesn’t cause another. The hot weather gets people both buying ice cream and swimming in the sea in greater numbers. If we’re advertising … Causal Inference: Where does it sit in the hierarchy of evidence? Read More »| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast