Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own - Retail TouchPoints
While price continues to be a major factor in purchase considerations, shoppers are increasingly paying close attention to the values of the brands they shop, according to new Harris Poll research commissioned by Google Cloud. The study found that a staggering 82% of shoppers want a brand’s values to align with their own. What’s more, […]| Retail TouchPoints
