April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.| Media Logic
Even top ABM tools can fail without a plan. Avoid 9 pitfalls with a Playbook built for 2025 success.| Media Logic
Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!| Media Logic