This product experimentation guide makes it easy to learn how to build features that your customers actually want to use.| Optimizely
Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they measure.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely